We worked closely with Ibicus to develop their company logo and freshen up their brand. It was important that the new logo could be applied across all media (print and on-line), and also that it could work equally well in full and single colour.
The Ibicus website encompasses a complex range of information and utilities, and our objective was to make the website more user-friendly for both the visitor and the administrator. The first challenge was to design a home page and navigation system that established a hierachy of information. This would ensure that a new visitor to the website would immediately be aware of the scope and extent of information available.
The website includes a shopping basket, search facility and Facebook feed. In addition there is a separate log-in for workshop leaders to update their own biographies and download useful documents. Web analytics has also been integrated to provide detailed tracking of website usage.