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Branding and Logo Design
Brand Insight & Strategy
Brand Creation & Evolution
Brand Identity & Logo Design
Brand Guidelines
Trade mark & IP Protection

Brochures Stationery
Leaflets and Flyers
Direct Mail and Advertising

eShots and eNewsletters
Interactive PDFs and Page Turners

Vinyl Banners
Roller Banners
Exhibition Stands

Other Services
Word & Powerpoint templates
Bid Documents
Promotional Merchandise
Cartoons and Illustrations


A great brand can make the difference between success and failure.
Your brand is your promise to your customer.

Defining Your Brand

What is your company’s mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

The 6 Brand Questions

Our working model

What Next?

Write down your brand messaging.

What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate your brand

Branding extends to every aspect of your business – how you answer your phones, what you or your salespeople wear, your e-mail signature, everything!

Create a ‘voice’ for your company that reflects your brand

This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.

Develop a strapline

Write a memorable, meaningful and concise statement that captures the essence of your brand in five to six words.

Get a great logo

Refresh it, overhaul it, or something new? Create an instantly recognisable logo for your business today. We’re experts in creating your new brand.

Set your Brand Guidelines

Guidelines are critical to any brand and we give you a guide on how to use your brand to its best potential, so when third parties replicate your brand, they’ll do it in the way you want them to with the right colours and the right fonts.

Do you need a branding workshop?

We invite you to roll up your sleeves, take the much needed time to reflect and self-discover, and tackle your strategic branding challenges with Rare Design as your guide.

We’ll delve very deeply to discover the authentic soul of your brand, jumpstart creative ideas, and help you explore the elements of your brand that you need the most help polishing.

Find Out More

We create memorable branding, expressed through your name, logo, colour scheme and typeface. We offer guidance through the entire branding process, tailored to your requirements. Whether you are after a logo/ brand for a new venture, or wish to evolve an existing logo/brand we can help. To see how we can help you

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