ADSM, a leading utility management company for water and energy efficiency, engaged us to evolve their brand.
The first objective was to develop their existing company logo. This would then set the style for all future communications. We provided ADSM with a number of concepts. The chosen concept was then developed and applied across various media. Working closely with ADSM meant fast iterations of ideas and high visibility of our progress and direction. We designed the ADSM logo to reflect the core of their business – water, environment and energy – by use of colour.