The Ibicus website encompasses a complex range of information and utilities, and our objective was to make the website more user-friendly for both the visitor and the administrator. The first challenge was to design a home page and navigation system that established a hierachy of information. This would ensure that a new visitor to the website would immediately be aware of the scope and extent of information available.
The website includes a shopping basket, search facility and Facebook feed. In addition there is a separate log-in for workshop leaders to update their own biographies and download useful documents. Web analytics has also been integrated to provide detailed tracking of website usage.
Responsive HTML5 Website
In the multi-device world we live in, Ibicus’s new website embraces the latest programming techniques allowing the website to adapt to different screen sizes.
The website was re-developed and programmed in PHP as the base platform. This was a fundamental choice for creating a powerful content management and eCommerce system. Our bespoke content management system enables the administrator complete flexibility to edit any part of the website through a password protected portal. Furthermore, a fully managed eCommerce system ensures secure payments and accounting records. Invoices and statements are automatically generated and can be managed by Ibicus.
The user experience
We spent a lot of time thinking through the design, the user interface and the user experience, asking ourselves questions like, “How would consumers distinguish between workshops?”, “How can we make the shopping experience more intuitive?” and “How can we bring Ibicus’s community of workshop leaders to the forefront?”