The first objective was to develop their existing company logo. This would then set the style for all future communications. We provided Adventure Valley with a number of concepts. The chosen concept was then developed and applied across various media. Working closely with Adventure Valley meant fast iterations of ideas and high visibility of our progress and direction. We designed the Adventure Valley logo to reflect the core of their business – farmyard fun – by use of colour.
The new site is designed in a way that allows the personality of the brand to come through. Adventure Valley is fun and colourful and so is the design of the new website. With the use of bold typography and images, the design system is solely focused on highlighting the upcoming events, the savings that can be made by booking online and the all weather play. Interactions and animations bring the site to life in a way that is easy to use.
When thinking about the homepage, we spent time considering where our users were coming from. Because a large portion of users were coming from blogs and social channels, we wanted to create an experience that promoted similar content to what pushed them to the site in the first place.
The home page (as well as the entire experience) is built using various components and layout modules that can be mixed and matched to tell seasonal stories, push new events, and highlight editorial content.